HOW I TURNED SCROLLING INTO SALES: REAL TALK ON USING SOCIAL MEDIA FOR SELLING
- January 23, 2025
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- 5:15 PM
Let’s Be Real: We’re All Scrolling
Most of us spend hours on social media every day sometimes without even realizing it. We scroll, tap, like, skip, laugh, maybe even save a post we’ll never look at again.
But what if I told you that same scroll habit could actually make you money?
No, not in a weird crypto-bro “DM me for secrets” way I mean real, intentional sales just by showing up and using social media right.
Stop Selling (Yes, Really)
Here’s the ironic part: the more I tried to “sell” stuff on Instagram, the fewer sales I made.
I’d post a clean product shot, slap on a promo code, write a caption like “limited time offer,” and… crickets.
But the minute I posted a behind-the-scenes story like me messing up a packaging label or sharing a tiny customer win the engagement went wild. People commented, messaged, and yes… bought.
Lesson? People don’t log into social media to shop. They log in to connect, laugh, learn, escape, feel.
So, if you want to sell, don’t come off like a billboard. Come off like a human.
Storytelling Over Selling
One time, I did this post about how I started my little side hustle with a single notebook and no clue. I didn’t even mention a product. Just told the truth.
That post got shared more than anything I’ve ever done and the next day, I had more sales than I did the entire week before.
People don’t buy the product. They buy the story.
If you sell candles, don’t post, “Buy our lavender soy candle!”
Post about how your mom always lit lavender candles during storms because it calmed her down, and now you make them to share that peace with others.
That’s what people remember. That’s what sticks.
Show Up Where It Makes Sense
I’ll be honest: I used to feel this pressure to be everywhere Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube… exhausting.
Then I realized: I don’t need to be everywhere I just need to be where my people are.
Target examples:
Teens? TikTok.
Corporate clients? LinkedIn.
Moms? Instagram and Facebook.
Craft lovers? Pinterest is your zone.
Find where your audience actually hangs out, and go all in there. Quality beats quantity every single time.
Consistency > Viral
I used to chase viral posts like a maniac. Now? I just try to show up consistently.
One story, one reel, one genuine post a day that’s it. No pressure to be fancy. I treat it like a conversation with a friend, not a performance.
And guess what? The sales trickle in, steady and real. Because people don’t need to be “wowed.” They just need to trust you.
Trust is built over time. And social media is where that trust lives.
Make It Easy to Buy
This sounds obvious, but it’s often missed: if you’re posting about something, make sure people can actually find it and buy it — quickly.
Link it. Tag it. Mention it. Don’t make them dig for it.
I once posted about a new product and forgot to update the link in my bio. By the time I fixed it, a bunch of people had already bounced. Lesson learned.
Make your path from post → product seamless.
Talk to Your People, Not at Them
Every comment, every DM, every reaction is a potential customer. Don’t ignore them.
You wouldn’t ignore someone in a physical store asking a question. So don’t ghost your inbox, either.
Here’s what I do: I use Zoho Social to pull all my social inboxes into one dashboard. I reply in minutes not hours.
Engagement turns into connection. Connection turns into trust. And trust? It sells.
You Don’t Need Fancy Equipment
Some of my highest-performing posts were literally shot on my phone, in bad lighting, with no filters.
One was just me, holding my product, sitting on a messy couch, talking about why I made it.
The point is: You don’t need to look like a brand. You just need to be real. People can smell fake from a mile away online — and they scroll right past it.
Final Thoughts: Think of Social as a Room, Not a Stage
Social media isn’t a stage where I perform and hope people applaud. It’s a room I walk into, sit down, and start a conversation.
If you show up as a person not just a business people will show up for you.
And slowly but surely… so will the sales.
