3. Multi-Device Support and Seamless Syncing

One of the key shortcomings of the majority of messaging applications like WhatsApp included up through to this point in time is poor multi-device support. Arattai makes a significant effort in this area.

Arattai supports the use of its app on as many as five devices at the same time Android, iOS, Windows, macOS, Linux and yes, even Android TV all concurrent sessions you can easily switch between. This is ideal for users who regularly switch between their cell phone, tablet, office computer or smart TV.

Even better is that Arattai makes sure that your messages, media and contacts are all synced in real-time across your devices, resulting in a seamless, managed experience. You will not have to worry about using backups or manually downloading your data from previous sessions when you move to a different device.

Not only does such a capability make Arattai cleaner/easier to use but it is future-proof as well especially for users that become accustomed to multi-platform work and social activities.

4. Lightweight, Fast, and Low on Data Usage

Not every Indian user has access to high-speed 5G or the latest flagship devices. Recognizing this Zoho has ensured Arattai runs smoothly on entry-level phones and on slower internet connections.

The application is lightweight, easy to download and lightweight with regards to processing messages and media. Arattai uses less battery life, storage and mobile data than many large volume applications.

This focus on efficiency of resource usage is particularly beneficial in rural and semi-urban areas where users often face bandwidth challenges or are using older devices. Arattai’s small size means it will work for everyone not just the technologically-astute user in urban areas.

From a shaky 3G connection or an older phone using limited RAM, Arattai is built to consistently work without the bloat or lag of more popular applications.

5. Fast Growth + Simple WhatsApp Switch

Arattai is growing rapidly as it is outgrowing its niche status.

In just a few months the app reached over 7.5 million downloads has received in app store rankings, and has gathered momentum with word of mouth, social media buzz and growing national notoriety. Sign-up counts have gone from thousands a day to hundreds of thousands, with Zoho also expanding its server capabilities to keep up with the demand.

An important feature that supports this rapid growth is the ability to import chats from WhatsApp. With Arattai you can import both group and private chats, meaning switching to Arattai is easy because you wont lose your past chats.

A well-known pain point for users is losing the content of old chats, media and group history. With Arattai you can transition to the new platform with your chats intact and all the while have the assurance that your privacy is being respected.

Final Thoughts

Arattai continues to develop with features such as end-to-end encryption for chats that are slated to launch shortly but it already provides a decent alternative for India-first, privacy-conscious users. If you’re done with annoying ads, foreign data regulations, and poor device support, then it’s definitely worth a shot.